THE OFFICIAL GOOGLE BLOG, INSIGHT'S FROM GOOGLE-RS: Best SEO – Google’s Human Reviewers Ranking Factor...

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Best SEO – Google’s Human Reviewers Ranking Factors Revealed
· Show me you are alive?
Rumours have been floating around for a couple of years now that Google has employed an army of human reviewers who evaluate websites to assist their website rankings. However, I think nowadays virtually all top SEO’er doesn’t consider it as a rumour anymore because there is just an overwhelming amount of evidence. Even recently, a 125 paged document had been circulating in SEO forums that was claimed to be Google’s official guidelines for their human reviewers.
Further evidence of Google interest in the human review process is reflected in Google’s Panda update changes. This is where Google attempts to mimic human review process in their algorithm to determine a websites quality, relevance, and uniqueness.
Working through the huge amount material available on the above, I have tried to present the most salient points below in bullet point form.
‘Google’s Duplicate Content Penalty’ is no longer a myth. Websites that have content that have been scraped from other websites can be penalized. However, if the website that has duplicated content has higher authority than the original source, or if the content is presented in editorial way penalties can be avoided.
If duplicate content is applied to a certain page then the whole site can suffer!
Keyword density on the page considerations can lead to a penalty. I often criticize old timers who still mention how keyword density of around 3% is necessary. I personal focus on where the keyword is placed on the page rather than how many times the keyword occurs.
Duplicate content checks looks like they are performed in two distinct ways:
By Google’s algorithm using snippet of text to make comparisons. However, they seem to be using PR/Trust authority to determine the originator of the content
Human reviewers searching for an exact sentences occurring elsewhere on the www
Websites are evaluated in and classified in terms of :
Vital
Highly relevant
Slightly relevant
Useless
The above evaluation is performed in the context of the keyword. So “buy Sony” may have different evaluation than the results than “Sony Review”
Bad things to watch out for your website are:
Too many affiliate links and ads
Generic and low quality content
Too much emphasis on “Buy buttons” pointing to affiliate sites
Duplicate content of any kind.
Poor layout and bad website design.
Small amount of pages
Lack of relevancy with respect keyword
Keyword repeated too many times or inapproprately
Backlinks from non relevant, or low human traffic sites
Good things to include in your website are:
Price comparisons of the product/service in question
Unique valuable content that shows that you are an expert.
Good website design.
Large amount of content
Rich media content – text, pictures, video and podcast
Social media backlinks, buzz and brand reputation